PROTECT VALENTINE'S DAY
Long story short: STDs are on the rise, and we figured Valentine's Day was a great time to press people to get tested and stop the spread. A crew of us got together, riffed some lines, and created a bunch of saucy Valentine's Day e-cards people could send to each other. Once they were sent or received, users were directed to learn more or schedule tests.
It got picked up by a bunch of pubs, including Ad Age, which ran a full article on the work. Check it out here: