STEF HANLEY

Hard Rock Hotels offer a unique service to their guests—the ability to rent instruments and recording equipment during your stay. Musicians can rent a room and spend a few days writing and recording their stuff in a different environment, uninterrupted by the outside world.

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The problem? They were selling that service short. Music is inherently fueled by passion and emotion, but Hard Rock was pitching their hotel without either.

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We created an anthem video that showed musicians we understood them and their process.