DSM NUTRITIONAL PRODUCTS
DSM is one of the world's leading providers of nutritional products. However, they play in a crowded market, and standing out demanded a more emotional play. We distilled what they do down to a single sentence, then created this video as the centerpiece of our creative pitch. We won.
From there, DSM asked us to develop a campaign that continued the theme, elevating them above the competition through a story and visuals that paid off their commitment to the world and its people; not just their clients.
We created a global campaign called "Products with Purpose." Focused on the end result of DSM's work, it made a promise to clients that every single detail of a DSM product or partnership is made with purpose in mind, rather than a singular focus on ingredients.
Working with Illusion CGI, we developed a key visual for each of their 6 product segments, which were then surrounded by content and stories in dozens of languages around the world.
In addition to dozens of tactics in print, in-office, and online, we created a hero video to unveil the promise of the campaign.